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Write Your Script When you sit down to write your script, ask yourself the following questions: Structure your script in the who, what, where, when, and why format, focusing heavily on the why. Are you going for the hard sell? In that case, tell your viewer why they need what you have and present yourself or your product as the solution. If you prefer a softer sell, … [Read more...] about Capture Attention, Provide Rich Experience with Visual Storytelling