Welcome
Produced by the American Statistical Association, STATtr@k is geared toward individuals who are in a statistics program, recently graduated from a statistics program, or recently entered the job world.
Departments
From the Archive
web analytics Archive
-
Where Marketing and Statistics Meet: An Interview with a Marketing and Web Analytics Statistician
Hossain Pezeshki—an engineer, probabilist, and mathematician—explains how he found a home in web analytics and marketing and what statistics students can do to build the necessary mathematical skills to be successful in marketing.